The reason I did it was because the year J.R.R Tolkien died was 1973 and in the Lord of the Rings, there is a poem and the first 4 lines go
3 rings for the elven kings under the sky
7 for the dwarf lords in their halls of stone
9 for mortal men doomed to die
1 for the dark lord on his dark throne in the land of Mordor where the shadows lie.
Take those 4 numbers, 3 7 9 1, and then reverse the order you get 1973 the year he died.