In the summer of 2017, Bruce Wilmot, who was diagnosed with metastatic pancreatic cancer, began taking Jilly Juice.[5] Wilmot's daughter Taylor described him as "emaciated", and stated that he "was drinking so much of it, he was basically starving himself. It was all coming out as diarrhea."[1]On July 20, 2017, about a month after he began drinking Jilly Juice, Bruce Wilmot died.[1][5] Epperly responded to his death in a video by saying that Wilmot did not consume enough Jilly Juice, stating that he "really should have kept going", and that his medications, his consumption of pineapple juice, or the medical industry may have contributed to his death.[1][5] Epperly later wrote that she "can't be held accountable" for deaths resulting from her product, and that "correlation does not mean causation."[5]