TRADER JOE’S HAD THE PERFECT RESPONSE TO WOKEISTAN. ACTIVISTS DECIDED THE RETAIL GROCERY CHAIN NEED TO CHANGE THE MARKETING ON ITS ETHNIC FOOD PRODUCTS. THE COMPANY BASICALLY SAID, “NOPE. WE LIKE THEM AND SO DO OUR CUSTOMERS.” THERE WAS NO BOYCOTT, AND YOU DON’T SEE ANYONE TRYING TO BOYCOTT OR DISPARAGE THE COMPANY NOW.