Because there may not be much to the picture, but your imagination can use that to make a story of it's own. you saw Sunny's right? It was just Her persona holding a gun. But it takes your mind to suicide, and reasons why she would do it. That's the brilliance of this peice. It could be someone pulling someone out of a river, because they jumped off a bridge. Maybe someone is pulling someone into the light, helping them forget their depression. The possibilities are endless.
Sorry for the paragraph ;-;