For me, I think it's the story that it tells, and the hope that it gives during our darkest hours.

It has small people and peter jackson

Because of awesome quotes and the story. such as "It is useless to meet revenge with revenge: it will heal nothing." And Tolkien is just super awesome. I wish I could have met him in real life. But alas, He is already gone. Probably to Valinor, In a far green country with a swift sunrise.