KELLOGG'S CEREAL AND A BALANCED APPROACH TO BIBLE PROPHECY As a Seventh Day Adventist, John Kellogg (the inventor of breakfast cereal), believed the Second Coming of Christ was imminent and so the formal education of their children was therefore unnecessary. But that's not the balance we need in understanding Bible prophecy. In fact, even in biblical Christianity, the Church seems to mostly be at one end of the spectrum or the other. Either they act like we don't need to study Bible prophecy because Jesus is never coming back so there is no imminency of the Rapture, (which is wrong), or others want to use the idea that it could happen today, as a way to get out of the responsibilities for living. Many of the latter, think they don't need to get a job, educate their children, or even have children, because their kids would be unsaved and have to go into the Seven Year Tribulation. Jehovah's Witnesses' unbiblical teachings are similar. But a well-balanced approach says, yes, it could happen today but I also need to prepare for living each day as if it could still be a while. It's like a railroad track. You don't want to end up on just one rail or you could be in big trouble. You need to travel through life on both at the same time. That's balance in the study of Bible prophecy and Kellogg apparently didn't have it.