WRITING A GENERIC PS AND GIVING IT TO ALL YOUR PROGRAMS; COMING UP WITH A CORNY STORY RELATING YOUR LOVE FOR MEDICINE TO A MEANINGFUL EXPERIENCE; WRITING ABOUT HOW MUCH YOU LIKE THE PROGRAM BENEFITS AND CULTURE AT THE HOSPITAL; STALKING THE RESIDENCY DIRECTOR'S TWITTER AND FACEBOOK TO ANALYZE THEIR PAST, LIKES AND DISLIKES, AND FAVORITE CAT'S NAME, THEN TAILORING YOUR STATEMENT TO APPEAL DIRECTLY TO THEM