IDK I like both really but Orihime is Japanese with orange hair and bluish grey eyes. Think of how exotic that would look in real life. Meanwhile Hinata is Japanese with blackish purplish hair and the Byakugan which is more traditional looking like a real person due to the more realistic hair color. Plus Orihime is more my type in personality because she is less timid and a little kinder. Hinata is great too though. Loved her fights in the animes especially when she fought those bees and that fat magnet guy Jiga. Really both are two of my favorite female characters in any anime.