yes it is a big deal.
first and foremost it's a big deal in numbers.
there's an outcry in the Christian community worldwide and an avalanche of shitstorm on social media all over the internet.
making memes is our way to reflect this topicality.
last but not least deflecting statements like "people who were attacked were in church on Easter" are belittleing the topicality of ethnic or religious persecution and brazenly downplaying the cultural war that's going on.
It's Christians and Christianity targeted and not "just some people that happened to be in the wrong place at the wrong time" on Easter (what does that even mean?)
Your elusive distortion is same low-lewel pigeonhole as "some people did something" on 9/11.