#BELLLETSTALK IS GREAT; BELL'S INITIATIVE IS HYPOCRITICAL BECAUSE OF ITS CAPITALIST PRACTICES; BELL DESERVES CRITICISM FOR ITS COMMODIFICATION OF MENTAL HEALTH, BUT MENTAL HEALTH DESERVES VISIBILITY AND ATTENTION, AND CORPORATE BACKING SEEMS A NECESSARY EVIL; NEOLIBERALISM FRAMES MENTAL ILLNESS AS A MORAL FAILURE OF THE INDIVIDUAL BY BLAMING VICTIMS FOR NOT ENGAGING IN SELF-CARE, INCREASING THEIR DEPENDENCE ON MARKET SOLUTIONS, AND FETISHINZING NEURONAL-PLASTICITY LIKE THE IMAGES IN THIS MEME.