Gillette Ad

THE NEW GILLETTE AD IS GREAT; FINALLY A CORPORATION WILLING TO CHALLENGE TOXIC MASCULINITY; GILLETTE IS REBRANDING THROUGH SOCIAL JUSTICE MOMENTUM TO AVOID CHALLENGING THEIR OWN CONTRIBUTIONS TO THE PROBLEM; A MULTINATIONAL CORPORATION IS COOMMODIFYING A SOCIAL JUSTICE INITIATIVE TO REBRAND A HISTORY OF TOXICITY THEY'VE CONTRIBUTED TO WITH ENVIRONMENTALLY HARMFUL PRODUCTS AND UNETHICAL LABOUR PRACTICES, BOTH INSPIRING HOPE TOWARD A CULTURAL SHIFT AND JUSTIFIED SKEPTICISM ABOUT THEIR NEOLIBERAL POLITICS