Rhetoric is the discipline of employing logic and good speaking skills in a manner that moves the hearers or readers of an argument to, not only believe what is being said, but to act on it as well. Politicians, preachers, self-help gurus and anyone that seeks to sway the masses to act, all employ rhetorical skills to achieve their objectives. Logical arguments by themselves, rarely move the masses, a few intellectuals maybe, but the masses need more. Rhetoric, used properly, can do that. Many of my students go on to become speakers of some sort, unless they're just filling a course requirement.