RESEARCH IS A REFINED SCIENCE CALLING FOR REPRESENTATIVE SAMPLE SIZES AND STATISTICAL ANALYSIS. IN USABILITY RESEARCH WE GAIN TREMENDOUS INSIGHTS FROM JUST A HANDFUL OF REAL USERS! A FEW INTERVIEWS WILL NEVER GENERATE THE DEEP DATA WE NEED FOR DECISIONS! QUALITATIVE INSIGHTS REVEAL VITAL USER NEEDS AND INFORM CRITICAL PRODUCT DEVELOPMENT CHOICES!! RIGOROUS QUANTITATIVE ANALYSIS VITALLY SHIELDS THE WHOLE ENTERPRISE FROM RISK!!
Caption this Meme
