I WOULD LIKE TO CONTRADICT NIKE'S PHILOSOPHY USED FOR ITS SLOGAN; HOW COME? IT PROMOTES UNNECESSARY RELENTLESS WITHOUT LOGICAL OR SITUATIONAL THINKING. HOWEVER, IT INSPIRES PERSERVERANCE AND ALLOWS A MINDSET WHICH IS PREPARED TO PARTAKE IN LOSSES TO REACH A POSITIVE END. BUT, I MUST INQUIRE, AT WHAT COST?