Maybe it had something to do with the upstarts competitor being named a better product by most major review sites?

And everybody loses their minds Meme | PERSIL RUNS 1 LAUNDRY DETERGENT COMMERCIAL TIDE LOSES ITS MIND | image tagged in memes,and everybody loses their minds,AdviceAnimals | made w/ Imgflip meme maker
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PERSIL RUNS 1 LAUNDRY DETERGENT COMMERCIAL; TIDE LOSES ITS MIND
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