I stopped reading Marvel comics when they stopped having a comic with a self contained story. I hate the "To Be Continued" because when I was spending all my spare cash on comics, there was no guarantee the next issue would be available. It wasn't printing costs, because DC was able to tell two stories in the same space as Marvel, and when they DID do multi-issue stories, they let you know it was a multipart story. I never did finish a Spider-man or Fantastic Four story because I couldn't find the next issue. Superman and Batman stories, I was able to read all of them