Ouch! I thought the character was older, and it turns out, way older. 1949. And not Marvel. Magazine Enterprises had the character name and used him in their Western horror magazine. That came to and end in 1955, with the institution of Comics Code Authority. When the trademark expired, Marvel picked up the name and made a few changes the make him a good guy in the old West in 1967. They changed his name to phantom rider so they could put the new ghost rider on a motor cycle. That one hit the streets in 72.
I grew up when the cowboy craze was strong. I intend to do a,few Western memes as well.