Simple. You use the button to share the link on your Facebook page. Even if they aren't members of imgflip, they can view it. The more views it gets, the quicker it moves to the hot pages, where flippers can upvote and comment. But the views come first, usually. My cousin is a flipper and we both share our work as soon as we finish it. When we see a share on our newsfeeds, we'll follow the link, upvote, and even comment if we have a smart ass comment. Often this is before the meme is even featured. You come out of the gate with 30-50 views. If they share it as well, more views.
I don't know how many active flippers there are here, but the number of views may well excede the members.
Heck, I even share good memes that aren't mine because my small circle knows to expect something good.
Now that's just Facebook. I also do Twitter and Tumblr. Somewhere along the way, it's going to be shared.
I've had this account less than three months. I won't delete an account again because, by now, I would have been on the leaderboard. I'd like to hit a quarter of a million points by Valentine's day, which means a lot of work. I may have to make a point w**re meme. LOL. But I'd rather just make good memes.
I did a little math, and realized that I average about 11 comments for every meme I produce. Less than half are on my own memes. That's part of the networking. Just join in the conversations and memers will join in as well. They look for your memes at page 9 parties, which start soon.