Whenever you perceive something as not-exactly-right, it needs "color correction."
Your friend who talks about saving the planet, but tosses soda bottles in the trash when the recycling is 1ft away? Color correct it.
The people complaining about the new iPhone who are going to end up buying next week? Color correct it.
That time you wanted to be flirty with someone but got nervous and ignored them instead? Color correct it.