OFFICE OF STRATEGIC SERVICES IN DESCRIBING ADOLF HITLER'S PSYCHOLOGICAL PROFILE : HIS PRIMARY RULES WERE ; NEVER ALLOW THE PUBLIC TO COOL OFF, NEVER ADMIT A FAULT OR WRONG ; NEVER CONCEDE THAT THERE MAY BE SOME GOOD IN YOUR ENEMY ; NEVER LEAVE ROOM FOR ALTERNATIVES ; NEVER ACCEPT BLAME ; CONCENTRATE ON ONE ENEMY AT A TIME AND BLAME HIM ( HER ) FOR EVERYTHING THAT GOES WRONG ; PEOPLE WILL BELIEVE A BIG LIE SOONER THAN A LITTLE ONE ; AND IF YOU REPEAT IT FREQUENTLY ENOUGH PEOPLE WILL SOONER OR LATER BELIEVE IT. WHEN ONE LIES ONE SHOULD LIE BIG, AND STICK TO IT. THEY STICK TO THEIR LIES EVEN AT THE RISK OF LOOKING RIDICULOUS. SOUND LIKE ANYONE YOU KNOW ? ( COUGH ) DONALD TRUMP