as someone who got 3rd most popular meme (congrats you saw this meme w/ xbox achievement), i'll tell you. first, you make a meme, with a chance that some people think it's funny, or relatable, or for absolutely no reason, upvote-worthy. if it falls into any of these criterias, you get an upvote. the more upvotes and views you get. then your meme gets closer and closer to the top meme. the higher the meme is, the more followers you get, and the more followers you get, the higher the chance your meme goes closer. too much words? just tell me, i'll make a TLDR explanation.